Rules

Nine things to know before you spend anything.

01

One canvas per category

Each category owns a 50×50 grid — 2,500 pixels, no more. A crypto brand competes with crypto brands, not with the entire internet. When a canvas fills up, the only way in is to take somebody's pixels off them.

02

Pixels start at $1 and only go up

A pixel nobody has ever bought costs $1. Every time one changes hands the price goes up by 1.5× or $1, whichever is more, rounded up to a whole unit. The minimum step is what matters at the bottom — $1 to $2 is a doubling, not a half — and the multiplier takes over as the numbers grow:

$1$2$3$5$8$12$18$27

The price you see on hover is what you pay. There is no bidding war to sit through — you either pay it or you don't.

03

Lose a pixel and it's gone

There is no refund when somebody takes a pixel from you. You paid to be there for as long as you were there, and that is what the money bought — the same way a billboard does not refund you when the lease ends.

The upside is what the price ladder already gives you: whoever takes your square has to pay more than you did, every time. Being replaced is not free for the person replacing you.

You paidThey pay to take itTheir next taker pays
$1$2$3
$5$8$12
$12$18$27
$41$62$93
$150$225$338

One refund does exist, and it is not part of the game: if a payment confirms late and a square had already gone to somebody else, that square's share comes back. We do not keep money for pixels we could not hand over.

04

Neighbouring pixels merge

This is the whole point. Any pixels you own that touch edge-to-edge are treated as one region, and your logo is fitted across the entire block rather than repeated in every square. Two pixels give you a wordmark. A 10×6 block gives you a billboard.

Your logo comes from the link you give — a known platform gets its own mark, anything else gets the icon the site itself publishes. It is fitted to the block and never stretched, whatever shape the block is.

Scattered pixels still belong to you; they just each render their own tile and don't earn the block discount. The pixels have to touch.

05

Bigger blocks cost less per pixel

4+ connected pixels5% per pixel
16+ connected pixels10% per pixel
64+ connected pixels15% per pixel

It comes off the recorded price too, so a block bought cheaply is also a cheaper pixel for whoever takes it from you later. Up to 400 pixels per order.

06

No account, ever

There is nothing to sign up for. You pick your squares, enter an email for the receipt, and pay. Your pixels are attached to the payment, not to a profile, which is exactly why refunds can go back to your card without you having to log in anywhere.

Card details are entered on the payment provider's own page. This site never sees them.

07

Checking out holds your squares

The moment you head to the payment page, those pixels are held for 20 minutes so nobody can buy them out from under you mid-payment. Walk away and they go back on sale.

You can have 3 checkouts open at once. Starting one is free and takes squares off the market, so without a cap one person could hold a canvas hostage without ever paying for it.

If a payment confirmation arrives very late and a square was already sold, that square's share is refunded in full and you keep the rest of the block.

08

None of this is running yet

The board is not selling. Everything above describes how it works when it opens — today you can reserve a block instead: pick your squares, leave an email, pay nothing.

Reserved blocks show on the canvases, faded, and nobody else can buy them. If the board opens, the email you reserved with gets a link that claims your block before those squares go back to everyone. If it never opens, nothing was charged and nothing is owed.

09

What gets a block removed

Adult content, illegal content, malware or deceptive links, impersonation, and anything infringing somebody else's marks. Links are screened before payment, and screening is not permission — a block can be removed afterwards too.

A removed block is not refunded and its domain cannot be submitted again. The full list is in the terms, and every block on the board carries a report link.

Reserve a block